NAHB - CAPS I Marketing & Communication Strategies for Aging & Accessibility /Approved for CAPS, MCSP
Tuesday, April 28, 2020 (9:00 AM - 5:00 PM) (CDT)
Instructor: Dan Bawden, CGR, GMB, CAPS
Date: Tuesday, 04/28/20
Time: 9:00am – 5:00pm
Fee: $275 members / $415 nonmembers
Content: Millions of Americans are living longer and more active lives. And with their changing lifestyles, older Americans are also looking to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries. As a graduate of this course, you will be able to: • Explain the three segments within the Aging-in-Place market that present business opportunities for building professionals. • Implement a process for promoting new opportunities for products and services in the Aging-in-Place market. • Enhance your sales process with effective techniques for the Aging-in-Place market. Who should attend? Remodelers, Land Developers, Accountants, Architects/Planners/Designers, Builders/Contractors - Commercial, Engineers, Real Estate Brokers and Agents, Subcontractors/Specialty Trades, Manufacturers/Suppliers, Financial Services Professionals, Builders/Contractors - Custom, Builders/Contractors - Production, Builders/Contractors - Small Volume.